1. Lower prices. Online shopping can reduce overhead costs
in a variety of ways, which can translate to lower prices
for you. In fact, one 2004 study found online prices to be
6 to 16 percent lower than offline prices.
2. More savings with online coupons. Many times, shoppers
can save even further with an online coupon or coupon code.
According to a 2005 Bizrate/Shopzilla report, 71 percent
of online shoppers said they were able to find better
discount offers and sales online, as compared to shopping
through a catalog or traditional retail merchant. Online
retailers may issue a button or text link that will apply
an automatic savings to your order, or they may issue a
specific coupon code to be entered at checkout.
3. Research capabilities. The Internet allows you to easily
compare products and prices, so you can be sure that the
item you purchase is the exact item you want. Online
merchants can publish much more information about their
product on a website than they could affordably publish in
a print catalog. And online stores give you the ability to
share information and reviews with other shoppers who have
rsthand experience with a product or retailer. As Internet
connection speeds continue to increase for larger segments
of the population, these types of interactive features will
become even more important. Zappos.com, a leading shoe
retailer, for example, allows you to view most shoes from
as many as eight different angles, including a close up.
4. Increased selection. Warehousing logistics can be much
simpler for an online retailer, and many of the online
superstores have a staggering inventory to choose from.
Plus, as a consumer, you can avoid the inconvenience of
physically traveling among online stores to comparison
shop. A simple online search can lead you to the right
product at the right price, fast.
5. Convenience. An online store allows you to shop 24
hours a day, 7 days a week. So you can shop at your
leisure, regardless of your time zone. This is
particularly important for those of us who are limited
in our ability to get to a brick and mortar store. The
elderly, as well as parents of young children, for
example, may have a more relaxed shopping experience
in front of the computer screen.
6. Saves time. So much of the vast variety of products
and product information is easily searchable. Plus,
there is no traveling, parking, and walking involved.
7. Environmental Benefits. Recent studies are showing
that shopping online leads to reduced fuel consumption
and air pollution, because so much of our car travel is
dedicated to shopping. Plus, shopping online reduces
the need for print catalogs and excess packaging. And
downloadable items purchased online eliminate the need
for any kind of material goods at all.
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